Trade Fair

Definitions
•Trade Fair is a massive, stage-set, and usually regular trade event at which a large number of manufacturers from a particular industry present their products and show their capabilities to distributors, wholesalers, retailers, and end-users. Some trade fairs (like Hanover Book Fair) attract participants and visitors from all over the world and provide widespread interactions and exposure. Trade fairs are a popular means of sales promotion because their average cost of making a face to face contact is about 44percent of a personal sales visit

•A Trade Fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).

Consequently, cities often promote trade shows as a means of economic development.
Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.
An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.

Advantages of a Trade Fair for A Business
Many businesses have found that a trade fair is the perfect solution in getting more customers in their business. This is because a trade fair is just another way to reach an entirely different audience. This is an audience that you would not be able to reach a majority of it were not for the trade fair.
If you're wondering why it is the trade fair reaches an entirely different audience, here are the advantages that will explain that to you:
•There is a completely different type of individual coming to the trade fair. There are individuals looking for brand new products, some looking for products to sell themselves, and others looking for companies to sell their products.
•You are given the opportunity to give things away. Giveaways are the best way to bring awareness about your product.
•You can have contests in which individuals can win items and they will never forget you for it. You can make the prize significant or very small. Either way, individuals love to win something.
•You can give away promotional items such as ink pens, notepads, stress balls, and so much more. Don't forget that people love free stuff no matter what it is.
•You can sell your products at a trade fair. This means that you can make some cash while you're showing off your product.
•You're able to give away literature about your company and your product in order to gain some interest. You can give away business cards and so much more.
•You can travel around to different trade fair in different regions in order to grow your exposure. You would be quite amazed how traveling around can make a huge difference.

The trade fair is something that many businesses cannot really survive without for the fact that so many individuals are reached. The key here is the exposure that is gotten by being at a trade fair. If you are in need of new products to sell or someone to sell your products, the trade fair is where you are going to do that. For businesses that rely on this for business, it is easy to see how the trade show will benefit immensely.