Variety Store

Definitions of Variety Store.
•Variety store is a retail store that sells a wide assortment of low-priced, popular merchandise.
•Variety store is a retail store carrying a variety of items in the low and popular price ranges, targeted for the family market. Variety stores carry items such as apparel, women's accessories, gift items, and stationery.
•A retail establishment that offers a wide assortment of inexpensive and frequently purchased merchandise, including health and personal care items, candy, boxed or packaged food, and house wares.

Products found in a Variety Store
Variety store products include cooking supplies, small tools, personal hygiene supplies, kitchen supplies, organizational supplies, small office supplies, holiday decorations, electronics supplies, gardening supplies, home decor novelties, toys, pet supplies, out of print books, DVDs and VHS tapes, food products and automotive supplies.
Some items sold at a certain price point would cost that much anyway, whereas other items offer a substantially lower price than usual. There are three reasons a variety store is able to sell merchandise at such a low price:
•The product is a generic or private label, often specially manufactured for such stores, using cheaper ingredients and processes than products intended for the mass market.
•The product was manufactured cheaply for a foreign market but was then re-imported by an unauthorized distributor (grey market goods).
•The product is purchased from another retail store or distributor as discontinued and discounted merchandise. (Often items were manufactured to coincide with the promotion of a motion picture, television show or special event (e.g. Olympic games), and are past their prime price.)
Some stores carry mostly new merchandise, some mostly closeout merchandise bought from other stores below regular wholesale cost.
Depending upon the size, some variety stores may have a frozen food and drink section, and also one with fruits and vegetables. The Deal$, Dollar Tree, and 99 Cents Only Store chains in the U.S. are three such examples. Some stores may have a section of single price point items combined on the same premises with a section selling larger, relatively more expensive merchandise like CD players, lamps, and silverware. The flagship store of Jack's 99 and Jack's World in New York City is an example of such a store. Jack's 99 carries all types of items that retail for 99 cents, whereas Jack's World sells branded goods at discount prices.