Modern Approach to Marketing Management

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. The Chartered Institute of Marketing define marketing as 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably'. Join me as we take a look at the modern approach to Marketing Management.

Tuesday, October 20, 2009

Non- Sampling Error

What is Non- Sampling Error?
Definition

Any error affecting a survey or census estimate apart from sampling error
Occurs in complete censuses as well as in sample surveys
Types of Non- Sampling Error
•Non-Response Error
•Response Error
•Processing Error
•Coverage Error

Tuesday, October 20, 2009

Non- Sampling Error

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